Equmenopolis Inc. (HQ: Shinjuku-ku, Tokyo; CEO: Yoichi Matsuyama; “Equmenopolis”) CEO Matsuyama will join WizWe Lab, a research institute of WizWe Inc. (HQ: Chiyoda-ku, Tokyo; CEO: Kohei Moritani; “WizWe”) which develops and operates a habit-forming platform, as a visiting researcher.
WizWe is developing and operating a habit creation platform, “Smart Habit,” with the vision of “bringing 10 billion people to the way they want to be with a habit creation platform,” and is working on social implementation of habit creation. The WizWe Lab, a research institute of WizWe, conducts analysis based on academic research methods by specialized researchers based on behavioral data from 30,000 people. The know-how on habit formation derived from the analysis results is optimized and implemented into Smart Habit’s habit formation support service, backed up by academic theory.
The participation and collaboration of our CEO, Matsuyama, as a visiting researcher of WizWe Lab will further improve the Smart Habit habit creation platform and solve social issues through habit creation, as well as strengthen the cooperative relationship between WizWe and Equmenopolis.